Our Vision

Better Senior Care

We’re true believers in better Senior care. We know that it is one of the most vital building blocks of healthy communities, yet we’ve all experienced its failures firsthand.

Novellus Living Group is the answer to Seniors and their families who have been forced to risk their financial wellbeing by making painful and dangerous compromises to receive the vital care they deserve.

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Our Strategy

Renovate & Reposition

Instead of creating brand new developments for high income seniors, we purchase care facilities that are under-performing, carry out renovations, and reposition them for the market. This model of purchase and renovation is incredibly cost efficient compared to the normal development process.

In this way, we are able to deliver better communities for our seniors, and superior returns for our investors.

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The Senior Living Landscape

The Silver Tsunami

By 2025, when Baby Boomers begin to retire, the Senior Tsunami will begin to
swell, and the Baby Boomer generation will soon become the majority age group in the United States. Our Senior population will continue to grow exponentially.

10,000 people turn 65 every day in the US. That means that by 2030, seniors will outnumber the rest of the US population. Today, we have enough space, but we’re already on the clock.

Reposition

We invest in assisted-living and memory-care facilities for the often overlooked middle majority of residents, who need high-quality care at a reasonable cost.

Reassure

We provide peace of mind to families. We know that integrity and accountability in our facilities comes from the top, so we strive to create transparent and responsible living facilities with a high degree of accountability.

Return

We provide superior returns for our investors, while building stronger communities where our Seniors can thrive. Our investments leave a meaningful impact on families who have been overlooked by our industry for far too long.